Podcasts are getting increasingly popular.
Is this your chance to jump on the bandwagon?
Let’s explore top 5 reasons to start a podcast.
1. It’s 2019. Everyone, and their mother has one.
It is reported that this year there are 700.000 active podcasts, and more than 29 million podcast episodes. That is more than 150.000 podcast, and over 10.5 million episodes more than just last year. Astonishing!
2. Educate, educate, educate
Having a podcast is the perfect platform to educate your audience and provide value. There is no better way for establishing long-lasting relationships with your audience than providing knowledge and support without asking anything in return. They will be coming back for more!
3. Long-form content
Twitter, Instagram and other platforms often times are great for short, eye-catching content. So what can you do when you wish to address a topic in greater depth? Easy, create a podcast episode. This medium enables you to create content with no time limitations on your mind.
4. Establish yourself as an authority
Being able to showcase your knowledge and expertise can consequently prove that you are, beyond doubt, a professional and a leader in your field. Use podcast as a platform to show what you got.
5. Self-promotion and business growth
If the thought of promoting yourself makes you cringe, then think twice. Keyword for this day and age is branding. People need to have a clear idea of who you are, what you do, and why you do it. Traditional marketing channels are so saturated that it has become increasingly hard to get your message across. And with podcasting on the rise, it is the perfect time to get things started. Podcast is an excellent way to promote and drive traffic to your business.
Going back to the numbers from the beginning of this post, one would argue that the world doesn’t need another podcast. But that shouldn’t stop you. In fact, use that as a driving force to achieve the best results. Good luck!
P.S. If you need any help in the process, contact us or subscribe to our newsletter for more news from the podcast world.